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| Full French translation may not be available |
La traduction complète peut ne pas être disponible |
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| Quelques informations sur les récents changements logo |
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| Comment et pourquoi ce logo |
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est devenu ce nouveau logo |
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| logo 80-90's original [basé sur directive v2 de logo] |
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nouveau logo basé sur l'IC 2008 et le guide de ci de BMW |
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| Derrière le changement [projet] |
excerpts from the 2007 intro document about new logo standards
Why a new appearance?
The current BMW Club design guidelines have been in existence for 25 years. BMW Clubs are increasingly asking for a contemporary and more individual club logo design.
What is more, the integration of the BMW symbol is no longer optimal from today’s perspective (legal context) and the current BMW Club guidelines are less in keeping with the premium aspirations of the BMW Brand.
From the point of view of Brand strategy, the clubs make a significant contribution to the success of the Brand. This has also been observed by competitors. Therefore, it is time to give the clubs a stronger appearance. |
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Objectives for the new appearance
of the BMW Clubs. |
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Contemporary and flexible. |
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Objectives from the point of view of the BMW Brand
– The club must be clearly identifiable as the sender
– The communicative appearance should be more contemporary
– The BMW Club appearance should be guided by the premium image of the BMW Brand
Objectives from the point of view of the BMW Clubs
– The club logo must be clearly distinguishable from other BMW Clubs
– The logo width must be flexible (differing lengths of names)
– The use of the club logo must be flexible (especially with merchandising)
– The guidelines must be easy to implement |
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| Derrière le changement [Final] |
Background and objectives. |
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The appearance of the BMW Clubs. |
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BMW Club members identify strongly with the BMW Brand and associate
BMW products with their own values. As ambassadors and multipliers of the
BMW Brand and its products, however, they also bear responsibility for
representing BMW in a way that is characteristic of the brand.
After all, the BMW Brand is highly valuable, and such value must be protected.
On the one hand this means adhering to certain shared basic rules, but it also means
preserving individuality and setting oneself apart from other BMW Clubs.
The BMW Club appearance should be based on the premium aspirations of the
BMW Brand. The club must always be clearly recognisable as the sender.
These design guidelines have been developed in close collaboration with the
International Council of BMW Clubs. They outline the new appearance using
examples for all the relevant media applications, are mandatory worldwide and
apply without restriction to all communication and correspondence materials. |
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| Le symbol de la marque |
BMW symbol. |
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Valuable objects must be protected. |
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The symbol represents the BMW Brand and thereby forms the core of the
BMW Brand Identity. Careful use of this element guarantees uniformity of appearance
as well as a high degree of recognisability.
The BMW symbol is subject to worldwide copyright and may only be used by
BMW AG and its authorised contractual partners, including the official BMW Clubs.
It must always be applied with the greatest of care, since it is a seal of quality for the
products and services of the brand.
The BMW symbol always appears in three-dimensional form, in colour and positioned
against a white background. The BMW symbol is never altered in any way, i.e. simplified or
combined with graphic shapes. Any falsification damages the BMW symbol and therefore
the brand in general. For this reason only original digital templates of the BMW symbol may
be used.
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| Canada est prête pour lechangement |
The International Council of BMW Clubs together with BMW have revised the guidelines for clubs to be able to use the trademarked name 'BMW' and the 'BMW logo' [commonly called the roundel] in the club logo and naming.
This is a major revision since the original guidelines were issued 25 years ago.
It is very important that clubs follow the proper use guidelines as they relate to the trademarked BMW name and BMW logos and symbols.
The BMW Club of Canada is one of hte first national country level clubs of the International Council to have updated our logo based on the new guidelines.
The initial information about the BMW CI and logo guidelines was issued in July of 2007 in advance of the 2007 International Council Meeting.
After feedback from council delegates some updates were made and the final set of guidelines were prepared to be issued and signed off on at the 2008 International Council meeting which was hosted in Vancouver, BC, Canada.
The BMW Club of Canada had already started working with the draft and final logo guidelines and was prepared to make a national decision on a new logo for Canada at the BMW Club of Canada national directors meeting hosted in Vancouver, BC, Canada immeadiately following the 2008 IC meetings.
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| Certaines des options envisagées |
| Logo update option provided us by IC |
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One of several logo option pages created for out meeting |
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| Exemple de document expliquant les modifications nécessaires |
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Exemple montrant les mises à jour pour les membres des clubs |
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| Notre logo de mise à jour |
L'échantillon final, le document montre notre option de mise à jour |
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Our Logo and Emblem is our identity.
It is an important statement of our club. It is copyrighted, and was created using the logo and emblem guidelines provided by the International Council of BMW Clubs. It also contains the copyrighted logo (the roundel) of BMW AG, which we are allowed to use as a member club of the International Council of BMW Clubs.
"Individuals, groups, and organizations must request written authorization from the National Directors of the BMW Club of Canada if they wish to display electronically or in print a large form of the BMW CC logo or the BMW logo beyond that allowed by International Council guidelines (see http://bmwclub.ca/clubs/clublogo/logo-use.html). Written authorization must also be sought when either logo appears with that of a commercial or for-profit organization."
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| Logo de l'utiliisation des subventions de BMW |
The BMW Club of Canada is a member of the International Council of BMW Clubs and thus officially recognised by BMW. It represents the BMW brand, and it’s public image must therefore be precisely in keeping with BMW principles.
Visual presentation of our club, especially our emblem, stationary, club magazine, pennants, label pins, adhesive labels and all the other items which indicate club membership, can be based extremely effectively on BMW’s Corporate Identity. Information for member clubs on logo standards and creation are available via this link.
Please note: use of the BMW emblem and logo is permitted only to officially recognised BMW Clubs acting in accordance with their statutes and the principles stated here, which form pert of the internationally valid guidelines for use of BMW trademarks.
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The International Council of BMW Clubs together with BMW have revised the guidelines for clubs to be able to use the trademarked name 'BMW' and the 'BMW logo' [commonly called the roundel] in the club logo and naming.
This is a major revision since the original guidelines were issued 25 years ago.
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We have been working on options to update the BMW Club of Canada logo as part of this International Council of BMW Clubs initiative, we will be updating the BMW Club of Canada logo soon. |
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| Notre nouveal logo pour le Canada |
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Principaux changements dans la mise à jour vers le nouveau logo
Nous avons profité de l'occasion de la mise à jour pour changer le nom légèrement.
En utilisant la convention "BMW Clubs» sur la première ligne, il indique plus clairement le rôle de hte Club BMW du Canada comme un parapluie club.
Pour le club désigne la ligne qui se «du Canada», nous avons choisi d'aller avec un peu «Canada» que nous n'avions pas besoin de faire de la redondance somwhat ligne "du Canada» pour la représentation bilingue.
Nous avons également choisi de mettre à jour le logo de la région de la feuille d'érable stylisée avec une partie de bandes, à une simple feuille d'érable solide comme il est bien reconnu dans le monde entier comme un symbole du Canada.
Le nouveau logo a été adopté par la nationalité des administrateurs septembre 10, 2008 |
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Retour à la BMW Club of Canada home page |
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Nos clubs de membre et nouveaux logos mis à jour proposés pour eux sont ici… |
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