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Guidelines for use and creation of club logos |
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Our logo and Emblem is our Identity |
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Our Logo and Emblem is our identity.
It is an important statement of our club. It is copyrighted,
and was created using the logo and emblem guidelines provided
by the International Council of BMW Clubs. It also contains the
copyrighted logo (the roundel) of BMW AG, which we are allowed
to use as a member club of the International Council of BMW Clubs.
"Individuals, groups, and organizations must request
written authorization from the National Directors of the BMW
Club of Canada if they wish to display electronically or in print
a large form of the BMW CC logo or the BMW logo beyond that allowed
by International Council guidelines (see http://bmwclub.ca/clubs/clublogo/logo-use.html).
Written authorization must also be sought when either logo appears
with that of a commercial or for-profit organization."
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Limited use grant for authorized clubs to use BMW name and logo from BMW AG |
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BMW Clubs enjoy a unique relationship with BMW AG, and that is that recognized clubs are allowed via contract to use the trademarked identiy items that are part of the BMW Brand and identity, namely the BMW Roundel logo and the trademarked name BMW. Clubs must abide by the Corporate Image and logo guidlelines set forth by the International Council and BMW AG. |
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The BMW Club of Canada is a member of the International Council
of BMW Clubs and thus officially recognised by BMW. It represents
the BMW brand, and it’s public image must therefore be precisely
in keeping with BMW principles.
Visual presentation of our club, especially our emblem, stationary,
club magazine, pennants, label pins, adhesive labels and all
the other items which indicate club membership, can be based
extremely effectively on BMW’s Corporate Identity. This
link shows how easily and attractively
this can be achieved.
Please note: use of the BMW emblem
and logo is permitted only to officially recognised BMW Clubs
acting in accordance with their statutes and the principles stated
here, which form pert of the internationally valid guidelines
for use of BMW trademarks.
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Logo use guidelines |
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BMW Clubs of Canada logo |
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The use of the BMW Club of Canada logo is restricted
as mandated by the Interenational Council of BMW Clubs. The member
clubs/Chapters may use the National logo in their newsletter
and on their stationery and web sites.
Advertisers are not allowed to use the
BMW Club of Canada logo.
No one other than BMW Club of Canada and those authorized by
BMW Club of Canada are allowed to sell any product incorporating
the BMW Club of Canada logo. The BMW Club of Canada logo is restricted
to Club regalia. BMW Club of Canada may not enter into any commercial
advertising venture. The logo can not be displayed on advertisors
or vendors equipment.
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Logo use Authorization Policy for use of BMW Clubs Canada Logo |
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The BMW Club of Canada Logo may NOT BE used in print, visual, or electronic-based media without the express permission of the BMW Club of Canada.
Permission is given for the following to use the BMW Car Club of BC logo on their Internet web pages:
BMW Club of Canada
All Clubs/Chapters of the BMW Club of Canada
The International Council of BMW Clubs and member clubs of the International Council
The BMW Group, LLC when used in conjunction with approved activities or approved programs pertaining to BMW Car Club of BC or its members.
Permission is given to variou official newsletters of the BMW Club of Canada member club display advertisers who also have commercial web sites to use the BMW Club of Canada logo ONLY to represent a link to the BMW Club of Canada web site. This permission exists only for the duration of the advertiser's contract to place display advertisements in the local club newsletter and in such cases, the BMW Club of Canada logo may not be used in such a way as to express or imply endorsement of the advertiser's products or services.
The BMW Club of Canada logo can NOT be displayed by commercial entities without prior authorization in writing, and such display must include an approriate tag line identifying the vendor as a club supporter, so that it can not be construed that either club endorses the vendor for commercial purposes.
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If you are eligible to use our logo, we ask that
you use it correctly, and give it proper credit as appropriate.
For requests regarding the use of our logo in links etc, please
send us an email at info@bmwclub.ca. |
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Here are the preferred sizes for
web use. |
DO NOT re-scale or resize
any of these sizes |
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| size for links |
small |
master size |
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For information on proper creation
and design of the club logo check here. |
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