New BMW Discount Program

Member Reward New Car Discount Program

BMW Canada will extend a discount on the final purchase price of a New BMW vehicle (car or motorcycle) to any registered member of a BMW Clubs Canada member club in good standing subject to terms and conditions.

Eligible New Passenger Cars (MY ‘22+)

Eligible New Sports Activity Vehicles (MY '22+)



Discount Amount: 2% of the MSRP for automobile up to a maximum of $2,000

Discount Amount: specific cash value for motorcycle depending on the model.


Eligibility: Club member must have a current full membership in good standing and have been a member for over one year at time of delivery and belong to a full member club in good standing of BMW Clubs Canada

Other BMW Clubs: please note that other BMW Club organizations may have discount programs with their respective distributor. Those programs are not applicable to BMW vehicles purchased in Canada at Canadian BMW Retailers.

Vehicle: any new BMW automobile or motorcycle to be purchased through a BMW Dealership in Canada

Conditions: discount applies to purchase, lease and finance transactions, sales documents and vehicle title must be in eligible member's name

Special order options, retailer installed accessories, and surcharges are not eligible for discount

Certified Pre-Owned vehicles are not eligible

Eligible applicants must retain ownership of the vehicle for a minimum of 6 months after delivery

Steps to receive the discount

Download the discount form and fill it out

note: this process typically takes 1-2 weeks so please apply as far in advance as possible

Note that the program is currently only available during the purchase process. After-the-fact discounts are not available.

The discount is only available to members that have been members for more than one year. It is on top of whatever incentives and discounts you have already negotiated. Work out your best deal and then add the discount on top.

The program is subject to change without notice.

The form must be forwarded through the BMW Club Rewards Program Administrator to BMW.